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Hulu
TV shows and movies
Hulu shows how streaming products get tangled as they scale. Our case study picks apart the growing complexity in its signup, plan choices and bundles—and what it costs.
Key takeaways from 1 Case Study
Choice overload: layered plans, bundles and add-ons make 'start watching' feel like homework
Complexity creeps in tier by tier, with each new option taxing the signup flow
With content abundant everywhere, ease of signing up matters more than library size
Last updated: 27/08/2026
Case Studies
UX Case Studies
Between Netflix, Amazon Prime and Disney+, you already have more content available than you could ever realistically consume.
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