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Mario Kart
Mario, but in karts
Mario Kart Tour brought Nintendo to iOS. Our case study breaks down how the mobile experience diverges from the console games, and what that costs the brand.
Key takeaways from 1 Case Study
A loved brand raises expectations — familiar characters don't excuse an unfamiliar experience.
Porting a console franchise to iOS is a design problem, not just a technical one.
The case study shows where brand promise and mobile usability come apart.
Case Studies
UX Case Studies
It's a me, Mario. Except these time he's on IOS, and the experience is nothing like Nintentdo's previous endeavours.
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