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Moonpig
Greeting card retailer
Moonpig sells greetings cards online, and has done for 20 years. Our case study walks the full card-buying journey, from browsing to checkout, and where friction hides.
Key takeaways from 1 Case Study
The whole business rests on one flow: choosing a card and getting it bought
Moonpig has sold cards for 20 years, so long-established habits shape the journey
Gifts sit alongside cards, widening the catalogue around a single core task
Case Studies
UX Case Studies
Moonpig is an online greeting card store, and although they do sell other types of gifts, the core of their business has been cards for 20 years.
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