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Property portal
Rightmove is the UK's biggest property portal, yet its search is where it struggles. Our case study pulls apart the search flow and where it fails house hunters.
Key takeaways from 1 Case Study
Search is Rightmove's core flow, and the case study shows where it breaks down
Market dominance doesn't fix friction — scale can hide problems in the main journey
Search deserves the same scrutiny as checkout, since it's where most visitors spend their time
Rightmove is the UK's biggest property portal, but their search sucks. This is why.
If features can be coded in minutes, thoughtful design is what wins
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