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Video, music and live streams
TikTok nudges users based on their behaviour, from auto-mute prompts to login reminders. Our UX Bites and a case study show how it cuts friction, churn and moderation effort.
Key takeaways from 1 Case Study and 5 UX Bites
Mute the volume on open, and TikTok offers to make muted playback the default
'Delete and re-edit' replaces a plain delete, keeping the post and the creator in the app
A badge marks the social login you used before, so you don't have to recall it
Often uses:
Whats the experience of creating your first TikTok like? What have they done really well, and what could be better?
If features can be coded in minutes, thoughtful design is what wins
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