🗯
The process of switching from one 'thing' to another, of which there is a cost.
Similar psychology:
Bridging the context between what users are doing and a feature, rather than forcing a bigger shift, could lead to an increase in that feature being used.
Cutting the context shifts between a routine's steps might help users form habits more easily, as each repeated step demands less effort to switch into.
Keeping related actions and information together may reduce the time lost to context shifting, which could help users complete tasks more efficiently.
Minimising unnecessary context shifts, especially during waits or transitions, might help users stay focused for longer, rather than drifting elsewhere.