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Context Shifting
Psychology used by:
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The process of switching from one 'thing' to another, of which there is a cost.
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Introduction
The role of UX is to lower the cognitive load of that transition.
As an example, going from reading this (and learning about UX), to trying to remember the last time you ate spaghetti.
Was it last week? Last month? Either way, the process of having to switch context has a cost.
In fact, you may now even have to take a moment to remember what you're reading, and why.
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Deeper dive
The science of multitasking:
People like to believe that they're great at multitasking, but evidence suggests that this is rarely true.
Reputable studies suggest (mixed studies below):
- 40% productivity decrease.
- Lowers IQ performance by 10 points.
- It takes 23 minutes to regain focus after a distraction.
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Potential impacts
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Written by Peter Ramsey
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