By Peter Ramsey

11 Aug 23

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UX Concepts

Intentional Friction

Summary

On occasion, it can be beneficial to intentionally add friction into a process.

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Introduction

The process of intentionally adding friction into a process, to slow the user down for another reason, or to increase traction elsewhere.

e.g., to give the illusion of additional value, or to upsell another product.

That’s theory, now learn about how to implement this.

BFM+

ÂŁ8/mo

For product builders

  • Impacts of Intentional Friction
  • Product tips (i.e., what you should do now)
  • Related UX bites for more examples