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UX Concepts
Intentional Friction
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Summary
On occasion, it can be beneficial to intentionally add friction into a process.
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Introduction
The process of intentionally adding friction into a process, to slow the user down for another reason, or to increase traction elsewhere.
e.g., to give the illusion of additional value, or to upsell another product.
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For product builders
- Impacts of Intentional Friction
- Product tips (i.e., what you should do now)
- Related UX bites for more examples