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UX Psychology
The Anchor Effect
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Summary
People are often anchored to an initial piece of information.
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Introduction
People become irrationally anchored to the first piece of information that they see.
i.e., in a sales negotiation, the person who first suggests a price has anchored the barter around that value.
In the above illustration, the second option would likely feel like a better deal, because the 'value' of the shoe has been anchored at $900, despite there being a sale price.
That’s theory, now learn about how to implement this.
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For product builders
- Impacts of The Anchor Effect
- Product tips (i.e., what you should do now)
- Related UX bites for more examples