The Anchor Effect

You could anchor an uncertain wait to a set time, e.g., a 10-minute timer, then add 5 minutes if it's missed rather than leaving the wait open-ended.

Example from

Uber

Try reminding users they're getting a good deal on the final checkout page, so the anchor of a good price stays with them right up to payment.

Example from

Airbnb

You could anchor a subscription's value by telling members how much they've saved in the last 12 months, giving them a concrete figure to judge it against.

Example from

Amazon

Try showing users how many free articles they've read, anchoring their sense of value to that count before asking them to support the service.

Example from

The Guardian

You could let users hold a fare's price for a small fee, anchoring them to the quoted figure and offering a lower-commitment way to proceed.

Example from

Air New Zealand