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People become irrationally anchored to the first piece of information that they see.
i.e., in a sales negotiation, the person who first suggests a price has anchored the barter around that value.
In the above illustration, the second option would likely feel like a better deal, because the 'value' of the shoe has been anchored at $900, despite there being a sale price.
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For walks longer than 20 minutes, Citymapper changes the walking man icon to a hiking man icon.
Sentry's website allows you to turn off "marketing mode", which replaces the typical landing page content with an AI chatbot that'll discuss their features.