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UX Psychology
The Labour Illusion
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Summary
People associate value to effort.
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Introduction
People have a tendency to perceive products and services more favourably when they're aware of the effort that was put in to create it.
This is often called Artificial waiting, and is one reason why fancy restaurants will have open kitchens.
Or for a more abstract example, why do people think the Egyptian pyramids are impressive? Because it took a lot of effort (and skill).
That’s theory, now learn about how to implement this.
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For product builders
- Impacts of The Labour Illusion
- Product tips (i.e., what you should do now)
- Related UX bites for more examples