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Variable rewards (such as spinning a wheel to unlock a prize), often motivate users more than predictable ones.
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Similar psychology:
You could increase usage of neglected features by attaching a variable reward to them, giving users a reason to try an action they might otherwise skip.
Variable rewards might help users form daily habits more easily, as not knowing what they'll get next can make returning each day feel compelling.
You may increase users' motivation to complete tasks, such as daily goals, as the chance of a bigger variable reward encourages them to keep going.
Variable rewards could increase how valuable an action feels, as users imagine the big win they might get, even when the average reward is small.
Revealing variable rewards through spins, safes or animations might increase users' enjoyment, turning routine actions into small moments of excitement.