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Visible Lifeboats
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The presence of a feature can be reassuring, even if the user doesn't use it.
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Introduction
Occasionally you'll want to over-promote a feature that has very low usage, but reassures the user that it exists if they ever do need it.
i.e., the expected utility is low, but the presence is still reassuring.
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Deeper dive
Imagine a cruise ship, with lifeboats hanging off the side.
Presumably, they could design lifeboats that nestled discreetly into the ship. But their visibility serves another purpose: to reassure the passengers that they exist, and are ready to go.
Because their usage is actually very rare, the majority of the collective benefit will be psychological, rather than objective.
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Written by Peter Ramsey
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