Simple techniques to increase feature usage, retention and ultimately alter how users perceive the value of your product.

The product psychology behind why Robinhood offer new users $7.08 of free stock, and not $10.

Wise are a multi-currency financial service that, during the age of incumbent banking, earned success with their radical transparency.

Deconstructing the notion that these banks have feature parity in 2023.

Historically, bank cards were relatively simple rectangles of plastic. But not any more.

A unique opportunity to revisit these 12 banks, re-benchmark them, and highlight what 900 days of progress looks like.

They're a confusing mosaic of your financial position. Here's how Credit Karma could educate their users more effectively.

Revolut, the self-professed 'all things money' app, certainly hides any hesitation about diving into new marketsthis is no exception.

Their core products are incredibly strong, but the cracks start to appear when you get even deeper into their experiences.

More than 70 million people use Cash App, but how true are the bold claims that it's the easiest way to send money?

Robinhood took unprecedented action and, without warning, temporarily restricted trading on immensely popular stocks like GameStop (GME).

Verifone are so far behind with their softwarecompared to iZettle, SumUp, Square and Shopifythat I doubt theyll ever catch up.

Most iZettle, Square and SumUp customers would save money by switching to Verifone. But that doesnt mean they should.

The incumbent provider Verifone performed considerably worse than iZettle, Square and SumUp.

The challenger providers were cheaper, simpler, faster and more efficient. And not just a little bitconsiderably so.

Klarna is one of the biggest buy-now, pay-later services in the world, and youll probably have seen their logo in a few familiar places, like ASOS, Topshop and Wayfair.

Coinbase want to make buying cryptocurrency feel safer and simpler, in the hope that it entices new investors.

In a world where everything is free, how will these companies compete? The answer, at least partly, is in having the best experience.

There are some clear winners and losers here. But overall, the user experience of customer support is desperate for some innovation.

Although the challenger banks were considerably faster, all of the banks could improve the experience of using Open Banking.

Quite clearly, if you want to make international payments frequently you have to use a challenger bank, or Barclays.

Whilst the challenger banks have made this feature more accessible, they had a poor overall experience. Barclays was considerably better.

With a few exceptions, there wasnt a huge variance in the amount of effort, or time taken to send a payment from any of the banks.

The challenger banks were significantly quicker (in days) and required less effort (in clicks) to get an active account.

Their core product is often praised for being intuitive, but when you go a little deeper, does it give up any ground?