Loading
Cash App
Send and receive money
Cash App claims to be the easiest way to send money. Our case study tests that against a steep learning curve, and where 70+ million users still hit friction.
Key takeaways from 1 Case Study
Bold marketing claims set the bar the first send flow has to clear
Scale doesn't prove simplicity: 70+ million users hasn't smoothed the first-time send
A payments app can still make new users learn its own conventions before a first transfer
Case Studies
UX Case Studies
BFM+Exclusive
7 min to learn...
Why CashApp Has A Steep Learning Curve
with aCase Study
focused onCash App
More than 70 million people use Cash App, but how true are the bold claims that it's the easiest way to send money?
There are more than 1400 UX Bites like this
Subscribe to BFM+
If features can be coded in minutes, thoughtful design is what wins
- Unlock the entire library
- Create custom UX courses
- Access our AI tools
£12 per monthbilled annually
or, wait for the free stuff
Join the free newsletter
Get the free content when it's released, straight to your inbox, no account required
"An exceptional resource for learning how to build habit-forming products that people love."
"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."
"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."
"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."
