BFM+Exclusive

Why CashApp Has A Steep Learning Curve

7 mins

Summary:

Cash App is a mobile payment service, which was created by Square Inc. back in 2013. Now it has more than 70 million active users, and boldly claims to be the easiest way to send money.

When I read this, I wanted to demonstrate the nuance that's often missing when labelling something as 'easy'—and Cash App provides the perfect example.

There's a difference between something being easy to do, and something which feels intuitive (i.e., easy) for a new user.

Experienced pilots may consider the controls of a cockpit as 'easy'—after all, most of the buttons are within reach. But for everyone else, it's a complicated mess.

With UX, the devil is not just in the detail, but also in the context.

And as you'll see, within the context of learning to use Cash App, it's certainly not the easiest option out there.