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Home
Case Studies
The card reader

How to get the most from Case Studies

BFM+Exclusive

The card reader

11 mins
about
SquareSum upZettle+1 more
from the UX of Payments
Square logo
  • Case studies

Hardware is notoriously difficult to get right. Once a device has been shipped, there are limitations to what can be changed.

So this chapter explores the physical card reader, and what the experience of setting up this device is really like.

It also compares these readers to new mobile point-of-sale (mPOS) initiatives, such as the Visa ‘tap to phone’ technology.

Summary: The incumbent provider Verifone performed considerably worse than iZettle, Square and SumUp.

  • 🔋

    Why your power-on times matter.

  • 💡

    What we can learn from video games.

  • 🌍

    Why you should be generous with accessories.

  • 🧙‍♂️

    How removing a click may create a moment of magic.

  • 📖

    The problem with instruction manuals.

Case studies

Peter Ramsey, Built for Mars Founder

Written by Peter Ramsey

Consultant to 100+ companies

Published: 05/11/2020
Last edited: 01/04/2025

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