Skip to main content
UX Content
  • Case Studies
  • UX Bites
  • Cheatsheets
  • Psychology
BFM+
  • Instant Feedback
  • MCP
  • Figma Plugin
  • Tiers & pricing
  • Free newsletter
  • Log in
Other
  • Archive
  • About
  • Help
  • Changelog
Services
UX audits

A complete audit of your user experience, delivered in a format that you can't ignore.

Book an audit

Built for Mars Ltd is a company registered in England and Wales (Company No. 12731987).

Account
  • Log inAccess your library and activities
  • SubscribeUnlock all features and access to the library
Learn from the best companies in the world

A library of content that even non-designers find interesting.

Subscribe todaySubscribe today
Structured learning
  • UX BootcampEnroll in a 5-week bootcamp
  • PathwaysCreate custom learning Pathways to work towards any goal, industry or topic
  • CollectionsBrowse Case Studies by key topics
  • QuizzesTest your knowledge
Explore the library
  • Case StudiesSlideshows that are packed with research
  • UX BitesReal examples of design magic
  • CheatsheetsQuickly level up in a particular area
  • Product PsychologyLearn the essentials
  • NewsletterGet research straight to your inbox
  • CompaniesBrowse by company
Learn from the best companies in the world

A library of content that even non-designers find interesting.

Subscribe todaySubscribe today
Tools to help you
  • AI InsightsUpload screenshots of your design, and get instant feedback from our AI
  • MCPAccess the entire library from your favourite agent
  • Figma pluginAccess our AI tools, and our entire library, directly from Figma
One-to-one help
  • UX AuditsThe fast-track for growth
Includes tools that help you ship better products

Learning never stops, but sometimes you need a little more.

Subscribe todaySubscribe today
Log inSubscribe today
Home
Case Studies
The card reader

How to get the most from Case Studies

BFM+Exclusive

The card reader

11 mins
about
SquareSum upZettle+1 more
from the UX of Payments
Square logo
  • Case studies

Hardware is notoriously difficult to get right. Once a device has been shipped, there are limitations to what can be changed.

So this chapter explores the physical card reader, and what the experience of setting up this device is really like.

It also compares these readers to new mobile point-of-sale (mPOS) initiatives, such as the Visa ‘tap to phone’ technology.

Summary: The incumbent provider Verifone performed considerably worse than iZettle, Square and SumUp.

  • 🔋

    Why your power-on times matter.

  • 💡

    What we can learn from video games.

  • 🌍

    Why you should be generous with accessories.

  • 🧙‍♂️

    How removing a click may create a moment of magic.

  • 📖

    The problem with instruction manuals.

Case studies

Peter Ramsey, Built for Mars Founder

Written by Peter Ramsey

Consultant to 100+ companies

Published: 05/11/2020
Last edited: 01/04/2025

Other popular case studies

Case Study:
Granola logoGranola

7 mins

Why Granola's Lack of Onboarding Backfires When You Test It

Granola logo
Start study
Case Study:
Twitch logoTwitch

8 mins

Twitch Celebrates the Wrong Thing (and Misses the Aha Moment)

Twitch logo
Start study
Case Study:
Built for Mars logoBuilt for Mars

8 mins

Why Adding Friction Improved Built for Mars' Conversion Rate by 25%

Bfmyellow
Subscribe to unlock
Preview
Case Study:
Hinge logoHinge

6 mins

How Hinge Keeps You Engaged (Not Romantically)

Hinge logo
Subscribe to unlock
Preview
Case Study:
Waze logoGoogle Maps logoApple Maps logo

6 mins

Google is Hollowing out Waze, and that's a Problem for Apple

Wazelogo
Subscribe to unlock
Preview
Case Study:
Costa logoCosta

8 mins

How To Design A Loyalty Scheme That Actually Motivates People

Costa Coffee Logo 1
Subscribe to unlock
Preview