After upgrading to a paid Monzo account, the logo on your card will have a gradient as a subtle reminder that you're on a premium experience.
This acts as a nudge to frame your experience. It's a reminder that some of the silent benefits exist.
While waiting for Fitness+ to personalise your workout recommendations, the loading animation shows a stick figure running across the screen.
If you go to cancel an Uber, you'll see some clever wording. They'll anchor you to a reasonable waiting time (10 minutes) and trigger loss aversion (having to start again).
Asana will remind you via email if you've commented on a task, but not published it, and most likely forgotten about it.
After upgrading to a paid Monzo account, the logo on your card will have a gradient as a subtle reminder that you're on a premium experience.
In the checkout, Booking will tell you that similar hotels which match your criteria have already sold out, creating scarcity.
After completing your budgeting goal, you'll earn points and be showered in confetti. Importantly, this then introduces you to new challenges.
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Simple techniques to increase feature usage, retention and ultimately alter how users perceive the value of your product.
Virtual agents, decision trees and ChatGPT-powered conversations aren't exactly the future of customer service that we were promised.
Deconstructing the notion that these banks have feature parity in 2023.
Historically, bank cards were relatively simple rectangles of plastic. But not any more.
A unique opportunity to revisit these 12 banks, re-benchmark them, and highlight what 900 days of progress looks like.
Their core products are incredibly strong, but the cracks start to appear when you get even deeper into their experiences.