Changing the ticket icon

Specificity means clear, tailored cues help users feel sure about their choice. Dice’s icons show if a ticket is for seating or standing, which confirms the ticket type at a glance.

Cognitive Load is the mental effort needed to complete a task. Dice reduces cognitive load by using different icons for each ticket type, so users don’t have to read closely to spot differences.

User Delight is about adding small, enjoyable touches. Dice’s playful icons make the ticket selection feel more fun and friendly, which can boost happiness and trust in the app.

Monzo uses dynamic perk cards that change based on the reward type. Both Monzo and Dice use custom visuals to reinforce what the user is getting, making each option feel more personal and clear.

Zara suffers from content blindness because everything looks the same. Dice’s use of distinct icons avoids this, so users can quickly spot and remember the ticket type they chose.