Cliffhanger + Social Proof

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InstagramNov 2024

Instagram will occasionally show featured posts from Threads. These then dynamically show which of your friends use the Threads app.

Cliffhanger + Social Proof
Summary
Related psychology:Social Proof
Impacts:Conversion Rates, Effort & Motivation
UI Components:Call to Action, Dynamic Components, Logos & Icons
Behind The Bite

This is a piece of clickbait, followed up with some well timed (and very specific) social proof.

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