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On DoorDash, you can paste a shopping list and then see a custom feed of all the items you need.
AI insights
Insights
Cognitive Load is the working memory needed to complete a task. Letting users paste their grocery list cuts down the steps and decisions, so shopping feels faster and less tiring.
User Delight is when small, fun moments boost how users feel about a product. Instantly seeing all your items in one place can feel like magic, making the experience more enjoyable and memorable.
Serial Position Effect means people remember the first and last items in a list best. Showing search results in the same order as the user's list helps them spot and check off what matters most.
Uber Eats uses a similar pattern by letting users track each item as it's found in real time. Both apps break up big tasks into clear steps, so users feel in control and see progress.
Strava uses specificity to break autopilot. DoorDash’s custom feed is tailored to the user’s exact list, which grabs attention and keeps users focused on their personal needs.
Impacts:
UI Components:
Posted 05/10/2025
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Likely out of stock
If you add an item to your DoorDash basket that is likely out of stock, they’ll suggest a substitute as a back-up.
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