In-feed benefit reminders

You need a BFM+ subscription to bookmark ideas
YouTubeSept 2024

While scrolling down the homepage, you'll occasionally be reminded about the silent benefits of your YouTube Premium subscription.

In-feed benefit reminders
Summary
Related psychology:Framing
Impacts:Churn, Attention & Interest, Perception of Value
UI Components:Content Feeds, Dynamic Components
Behind The Bite

This helps to frame the benefit you're receiving, and remind you why you're still paying for the service.

It'll likely reduce churn.

🍪

More Bites

Spotify prompting mixes

Spotify prompting mixes

Occasionally, Spotify will show you your top genres, and prompt if you want a playlist mix created for you.

Dynamic event previews

Dynamic event previews

When changing the default length of a calendar event, Amie shows a dynamic preview of that event using your current time.

Onboarding Aha! Moment

Onboarding Aha! Moment

During onboarding, Arc will encourage you to toggle adverts on a webpage on and off, to demonstrate the difference in experience (and the value they're adding).

Social pressure (and proof)

Social pressure (and proof)

Etsy will show a banner when there is limited stock of an item, but many people have it in their baskets.

Intelligent post tagging

Intelligent post tagging

When adding a daily journal, Joor will interpret your content and assign a title and emotion. This reduces decision fatigue by making your daily entries simpler.

Using onboarding as a nudge

Using onboarding as a nudge

Headspace nudges you into sharing your 30-day passes with a friend, at the same time as onboarding that component.

🚀

Related Case Studies

BFM+ Exclusive

Unlock all 73 case studies with BFM+

View Plans
YouTube Shorts: a clone of TikTok

YouTube Shorts: a clone of TikTokPreview this content

After seeing the explosive growth of TikTok, YouTube reacted, launching an almost identical concept under the title of YouTube Shorts.