It's not about the shoes
Copy link to UX Bite
You need a BFM+ subscription to bookmark ideas
Runna automatically tracks the "running miles" of your shoes. This gives you an incentive (new shoes) and an overarching trackable goal.
SummaryBehind The Bite
This is an important nuance: counting down the remaining miles of the lifecycle of a pair of shoes, is not the same as counting total miles ran.
Lifecycle = counting down, the Goal Gradient Effect (you get closer).
Total miles ran = counting up, you're keeping a tally with no set goal.
They could have an arbitrary target like "run 1,000 miles", but it lacks the incentive at the end.
i.e., you get to treat yourself to a new pair of shoes.