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LinkedInJul 2023

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Jam-packed with psychology

Jam-packed with psychology

Right before you create an account, Ahead use three pieces of clever psychology: framing (x2) and compliance.

When the CTA is hidden...

When the CTA is hidden...

If the order button is out of view in the checkout, Too Good To Go will show a prompt to scroll.

Custom designed perks

Custom designed perks

The Monzo Perks redemption screen has a dynamic design depending on what you're redeeming.

Starter challenges on Twitch

Starter challenges on Twitch

When you start streaming on Twitch, they'll give you a few challenges. These set achievable targets, without you having to lower your own aspirations.

Popcorn alerts

Popcorn alerts

When pre-ordering cinema snacks on Fandango, you can ask to be texted 10 minutes before it's ready to collect.

You look like your passport

You look like your passport

When verifying your ID, Incode will show a picture of your ID next to your recent selfie, and then merge the two as it completes.

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When (and why) Accidental Noise Creates Churn

When (and why) Accidental Noise Creates ChurnPreview this content

Do you have a long 'time-to-value', and an orchestra of noise? This might be why your churn is so high.