Setting the tone

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BeRealNov 2024

Before taking an image, BeReal will show a dynamic loading state that sets a tone about being the "real you".

Setting the tone
Summary
Related psychology:Framing
Impacts:Effort & Motivation, Perception of Value
UI Components:Dynamic Components, Loading & Transitions
Behind The Bite

BeReal's whole USP is about showing the "real you".

So, as the app is loading, these quotes help remind people that BeReal isn't Instagram. It reminds you why you use the app.

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Setting the tone

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