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Built for Mars Ltd is a company registered in England and Wales (Company No. 12731987).

  • Case Studies
    UX Case Studies

    Impactful UX lessons and techniques, crafted into 87 digestible stories.

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    • Mastering Onboarding
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    UX Bites

    Find the best UX ideas, trends and innovations, at warp speed.

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    Cheatsheets

    Guides on specific topics, using real examples to help you copy like a pro.

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    • Account Creation
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  • Psychology
    UX Psychology

    Learn how to effectively use product psychology in your designs.

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UX analysis
Archive
UX Bites

UX Bites

A moment of delight - Airbnb
Magic is happening behind the scenes - Superhuman
Timed unlocks - Student Beans
You're not talking to us - Monzo
Subtle design cues - Strava
Surfacing active bookings - Airbnb
Dynamic CTA labels - Amazon
Tackling the price objection - Strava
Switching the action - Superhuman
Contextualising quality - Amazon
Framing the value of Premium - YouTube
Disconnecting "quietly" - Discord
Claude's 404 - Claude
Reframing your goals to reduce churn - Strava
Reducing "deletion churn" - TikTok
Cycling through emojis - Discord
The button effect - Apple
Changing the main nav - Linear
The carrot is alive - Yuka
Here's what you'll lose - Strava
Sniper link(ed)in - Peerlist
Specific testimonials - Cherrypick
A condensed CTA - AllTrails
Motivating social proof - Google Maps
Finding alternatives automatically - Uber
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