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During onboarding, Billy encourages you to scan a receipt to try their features. But if you don’t have one, they'll use a sample receipt as a demo.

Behind this Bite
This is a great way to demonstrate a realistic Aha! Moment, without forcing the user to upload a receipt.
AI insights
Aha! Moment is when users first see the true value of a product. Billy’s sample receipt demo lets users reach this moment fast, without needing their own receipt, which can lower early churn.
Cognitive Load is the effort needed to complete a task. By offering a sample receipt, Billy reduces the mental effort and hesitation for new users, making onboarding feel easier and less risky.
Picture This uses a similar pattern, demoing plant ID with a stock image. Both apps let users try the main feature right away, so users see value without needing to prepare anything first.
Zettle offers a refundable £1 demo payment in onboarding. Like Billy, this lets users test a key feature in a safe, low-pressure way, which can boost confidence and feature adoption.
Specificity means showing a real, relatable action is more effective than vague instructions. Billy’s sample receipt is a concrete example, so users know exactly what to expect from the app.
Posted 23/11/2025
After setting up “Tap to Pay”, Zettle offers to demonstrate taking a refundable £1 payment as a form of onboarding.

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