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During onboarding, Billy encourages you to scan a receipt to try their features. But if you don’t have one, they'll use a sample receipt as a demo.

Behind this Bite
This is a great way to demonstrate a realistic Aha! Moment, without forcing the user to upload a receipt.
AI insights
Aha! Moment is when users see the true value of a product. Billy's sample receipt demo lets users hit this moment fast, showing the app's power without any risk or effort.
Cognitive Load is the mental effort needed to complete a task. By offering a sample receipt, Billy lowers the cognitive load, so users can try the feature without searching for their own receipt.
Picture This uses a similar pattern by letting users test plant ID with a stock image. Both apps remove barriers, so users can explore features without needing to prep anything first.
Zettle uses a test payment to demo Tap to Pay. Like Billy, this lets users safely test a key feature, which builds trust and comfort before any real commitment.
Specificity means clear, tailored actions work better than generic ones. Billy's "Try our sample receipt" is specific, so users know exactly what will happen, making the next step less intimidating.
Posted 23/11/2025
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