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Case Studies
A rare Spotify miss: Group Sessions

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A rare Spotify miss: Group Sessions

7 mins
about Spotify
Spotify logo

    The music industry has been transformed since Spotify was founded in 2008. Music streaming has become so successful that many people wouldn’t even consider owning a physical format of music.

    For some—aside from live events—the entire experience of music is online.

    So when Spotify started beta testing a new feature called ‘Group Sessions’, which lets friends listen to music together remotely, I expected their UX to be world-class.

    But is it? Well, let’s take a look.

    Peter Ramsey, Built for Mars Founder

    Written by Peter Ramsey

    Consultant to 100+ companies

    Published: 03/01/2021
    Last edited: 01/04/2025

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