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Case Studies
Square v Zettle v SumUp

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BFM+Exclusive

Square v Zettle v SumUp

10 mins
about
SquareSum upZettle+1 more
from the UX of Payments
Sumup
  • Key takeaways
  • Case studies

You will have used one of these four payment systems, even if you don’t recognise their names. Their purpose is simple: to allow merchants to accept card payments.

But getting a device like this hasn’t always been simple. It often required multi-year contracts, and purchasing—or leasing—all the required hardware could cost thousands of dollars each year.

Then, with the growth of cloud computing, Square (2009), iZettle (2010) and SumUp (2012) challenged the payment duopoly that Verifone and Ingenico had built.

I’ve signed up to all of these devices, and have forensically benchmarked, analysed and compared the experience of each one.

If you’re wondering why Ingenico isn’t included—they never bothered to return my sales calls or emails. But luckily, their offering is so similar to Verifone, that Verifone can be a proxy for both of the ‘incumbent payment systems’.

Right then, let’s get stuck in.

Summary: The challenger providers were cheaper, simpler, faster and more efficient. And not just a little bit—considerably so.

Key takeaways

  • 💨

    The negative effects of ‘dead air’.

  • ⚓️

    How SumUp uses payment as an anchor.

  • 🧠

    How iZettle helps create ‘flow’.

  • 🚧

    Building for the subconscious.

  • 📬

    Why a delivery company may be letting you down.

  • 📦

    A symptom of inefficiency.

Case studies

Peter Ramsey, Built for Mars Founder

Written by Peter Ramsey

Consultant to 100+ companies

Part of:
Benchmarking
Published: 29/10/2020
Last edited: 01/04/2025

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