Note: this case study was released before I started writing accompanying articles, which is why it's just the slideshow.
Cover image artwork by Angie Garland.
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How to create a flywheel of discovery, purchase and satisfaction that leads to repeat purchases.
Simple techniques to increase feature usage, retention and ultimately alter how users perceive the value of your product.
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The techniques that Slack have used to create an effortless onboarding flow, and why you might not want to copy them.