YouTube has a history of releasing features which sound promising, but after a lack of sustained engagement, are either killed off, or just fade into irrelevancy.
YouTube Red, YouTube TV, YouTube Premiere, YouTube VR, to name a few.
But after seeing the explosive growth of TikTok, YouTube reacted, launching an almost identical concept under the title of YouTube Shorts.
But to convince creators to invest time into this new format, YouTube will need to generate serious engagement.
So is the user experience of YouTube Shorts as good as TikTok? Is it intuitive enough to convince people to use it?
Summary
Written by Peter Ramsey
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