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Built for Mars Ltd is a company registered in England and Wales (Company No. 12731987).

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UX audits

A complete audit of your user experience, delivered in a format that you can't ignore.

Book an audit

Built for Mars Ltd is a company registered in England and Wales (Company No. 12731987).

BFM+
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BFM+
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  • Log inAccess your library and activities
  • SubscribeUnlock all features and access to the library

Learn from the best companies in the world

A library of content that even non-designers find interesting.

Subscribe todaySubscribe today
Learn UX
Structured learning
  • UX BootcampEnroll in a 5-week bootcamp
  • PathwaysCreate custom learning Pathways to work towards any goal, industry or topic
  • CollectionsBrowse Case Studies by key topics
  • QuizzesTest your knowledge
Explore the library
  • Case StudiesSlideshows that are packed with research
  • UX BitesReal examples of design magic
  • CheatsheetsQuickly level up in a particular area
  • Product PsychologyLearn the essentials
  • NewsletterGet research straight to your inbox
  • CompaniesBrowse by company

Learn from the best companies in the world

A library of content that even non-designers find interesting.

Subscribe todaySubscribe today
Improve your designs
Tools to help you
  • AI InsightsUpload screenshots of your design, and get instant feedback from our AI
  • MCPAccess the entire library from your favourite agent
  • Figma pluginAccess our AI tools, and our entire library, directly from Figma
One-to-one help
  • UX AuditsThe fast-track for growth

Includes tools that help you ship better products

Learning never stops, but sometimes you need a little more.

Subscribe todaySubscribe today
Search for Case Studies
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Back to changelog

April 28, 2025

Changelog Alerts

Alerts and Following

Competitive UX research just got waaaaay easier. 🏝

Wouldn't you like to get notified as soon as one of your competitors ships some UX magic?

I certainly would. And now you can.

Next time you login to BFM+ you'll notice:

• You can follow companies
• A new "following" tab appears in your feed
• You'll even get email alerts next time those companies cook

It basically turns our community of 40,000 UX enthusiasts into your own personal UX researchers.

Back to changelog

April 28, 2025

Changelog Alerts

Alerts and Following

Competitive UX research just got waaaaay easier. 🏝

Wouldn't you like to get notified as soon as one of your competitors ships some UX magic?

I certainly would. And now you can.

Next time you login to BFM+ you'll notice:

• You can follow companies
• A new "following" tab appears in your feed
• You'll even get email alerts next time those companies cook

It basically turns our community of 40,000 UX enthusiasts into your own personal UX researchers.