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A library of content that even non-designers find interesting.

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A library of content that even non-designers find interesting.

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Includes tools that help you ship better products

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Changelog

Updates

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October 2026 – 26th October 2026

Major improvements

  • Improved our MCP, AI suggestions and Pathway creations, by upgrading (and improved) all of the underlying databases. Accuracy of suggestions is about 50% better.
  • Upgraded all of our underlying models.

Features

  • Added ability to copy / download a UX Bite as an image (i.e., to paste anywhere)
  • Added ability to copy a UX Bite as a citation (to use in presentations)

Improved

  • Changelog has been improved. i.e., what you're looking at. Simple is better.
  • Fixed a niche bug on referrals.

September 2026 – 8th September 2026

Major changes:

  • The big one: all content cards have been unified under one design scheme. This was so much effort. Way too much.
  • Redesigned 'Browse' page for logged in users.


Other changes:

  • Smarter content feeds and filters.
  • Much faster loading (a combo of better caching, and just better architecture).
  • Accessibility fixes.

August 2026 – 7th August 2026

Added:

  • 'UX Topics' (design examples) pages, which are like hubs.
  • Educational discount can now be verified with a one-time code.
  • Parity pricing, which is available auto-magically in checkout.


Improved:

  • Breadcrumbs, all now consistent throughout the site.
  • Company pages have been improved, to surface more content.

July 2026 – 15th July 2026

Major update:

  • New onboarding — try it for yourself. We'll suggest content for you.
  • Added an AI Search.


Improved:

  • Better quiz levels, showing answer statistics (from our entire audience)
  • A bunch of Pathway improvements. Including making it faster to dismiss.

March 2026 – 19th March 2026

Added:

  • Launched the MCP, available for all BFM+ members.


Improved:

  • Better fonts (slightly more readable).
  • New navigation.
  • Better subscription management (via Stripe).

Custom Pathways – 5th January 2026

Learning shouldn't stop after the Bootcamp (or any course). That's why we've built custom Pathways.

You can now enter any topic, goal, problem or industry, and we'll turn that into a custom course module (we call it a Pathway).

  • Track progress like a course
  • Finds the most relevant pieces of content from the entire library
  • Contextualises every single item, so you know why they're useful

Try it today!

Podcast Mode – 7th November 2025

There's a new way to binge UX research: 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 𝗠𝗼𝗱𝗲.

This isn't a dull text-to-speech reader, this is:

• A rewritten study, optimised for audio
• This includes the slideshow and memes
• Available in multiple languages

Right now it's limited to the most recent 3 studies, but I'll be rolling it back through the catalogue.

To be clear, it's not intended to replace reading them. I still think most people would be better off with the slides, as UX is inherently visual.

But, I've been using it in the car, and it's a neat way to just recap an older study.

AI Figma Plugin – 15th October 2025

Built for Mars now has a Figma plugin.

That's right, you can use our AI sidekick without leaving Figma.

• Get instant UX feedback on your designs
• Create and drop post-it notes for later
• Test your designs again the entire library of ideas

You can download it for free, right now: https://www.figma.com/communit...

Even if you're not a BFM+ subscriber, you get two free credits by simply downloading it—no registration required.

____

P.S., It's not a "one-click to vibe-up your entire app" AI assistant. This is designed to help you think and bounce ideas around.

AI Insights & Implementation Tips – 8th June 2025

This is an important watershed moment. So let me explain what I've noticed from integrating AI into both my client's products, and now my own:

  • AI struggles to understand subtle (often unspoken) context
  • It struggles to rationalise or predict odd human behaviour (biases)
  • Design isn't "codified"—there are very few "laws"

If you've ever tried one, you'll know that "instant UX audit" tools over-promise and under-deliver—in part that's because of these conceptual limitations.

But, AI is great at organising and synthesising huge amounts of data.

And that's the area in which I'm leaning into.

To do this, we've not only connected the entire published library of content, but created a hidden library of UX experiments and techniques that I've been logging from my 6+ years of consulting.

Built for Mars must be one of the most highly-contextualised databases of UX ideas out there. With multiple content types, all interwoven with product psychology.

And today we've dipped our toes in the water, with AI Insights and AI Implementation Tips, for every UX Bite.

Alerts and Following – 28th April 2025

Competitive UX research just got waaaaay easier. 🏝

Wouldn't you like to get notified as soon as one of your competitors ships some UX magic?

I certainly would. And now you can.

Next time you login to BFM+ you'll notice:

• You can follow companies
• A new "following" tab appears in your feed
• You'll even get email alerts next time those companies cook

It basically turns our community of 40,000 UX enthusiasts into your own personal UX researchers.

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