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The True Value of User Delight

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The True Value of User Delight

5 mins Cheatsheet
The True Value of User Delight graphic 0The True Value of User Delight graphic 1The True Value of User Delight graphic 2

    "I had an idea to animate this button so that it explodes into tiny pieces. It'll only take a day or so, I think. I've never done it before".

    "Maybe later."

      Designers crave the freedom to add moments of joy into their products. They have an intuition that these small ideas are worthwhile, but find it hard to justify the business case.

      To be clear, a lot of the time 😍 User Delight is a massive distraction.

      But not always.

      When used intentionally, these touches can:

      • Retain attention to reduce churn
      • Celebrate moments to encourage habits
      • Set a tone to improve conversion rates
      • Create a moment to be shared or talked about
      • Replace traditional onboarding

      In this Cheatsheet, I've framed different approaches to user delight, in 7 very tangible benefits.

      They overlap, and most examples fall into many categories.

      But I hope it at least gives you a more structured way of framing your next "crazy" idea.

      Peter Ramsey, Built for Mars Founder

      Written by Peter Ramsey

      Consultant to 100+ companies

      Published: 29/08/2024
      Last edited: 08/07/2026