"I had an idea to animate this button so that it explodes into tiny pieces. It'll only take a day or so, I think. I've never done it before".

"Maybe later."

To be clear, a lot of the time 😍 User Delight is a massive distraction.

But not always.

When used intentionally, these touches can:

• Retain attention to reduce churn
• Celebrate moments to encourage habits
• Set a tone to improve conversion rates
• Create a moment to be shared or talked about
• Replace traditional onboarding

In this Cheatsheet, I've framed different approaches to user delight, in 7 very tangible benefits.

They overlap, and most examples fall into many categories.

But I hope it at least gives you a more structured way of framing your next "crazy" idea.

"I had an idea to animate this button so that it explodes into tiny pieces. It'll only take a day or so, I think. I've never done it before".

"Maybe later."

To be clear, a lot of the time 😍 User Delight is a massive distraction.

But not always.

When used intentionally, these touches can:

• Retain attention to reduce churn
• Celebrate moments to encourage habits
• Set a tone to improve conversion rates
• Create a moment to be shared or talked about
• Replace traditional onboarding

In this Cheatsheet, I've framed different approaches to user delight, in 7 very tangible benefits.

They overlap, and most examples fall into many categories.

But I hope it at least gives you a more structured way of framing your next "crazy" idea.