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Canny personalises its marketing pages using referral context. Our UX Bites show how a landing page adapts to where the visitor arrived from, including dynamic board details.
Key takeaways from 1 UX Bite
Click through from someone else's board, and Canny's marketing page shows that board's details
Referral context doubles as social proof: you see a real team already using the product
One landing page, adapted per traffic source, rather than the same generic pitch for everyone
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