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Goodreads turns dead time into brand moments. Our UX Bites cover details like a feed loading state that shows a random quote about reading instead of a blank spinner.
Key takeaways from 1 UX Bite
The feed's loading state shows a random reading quote, so the wait reads as content
Randomising that quote gives returning users a reason to look rather than just wait
Filler content stays on theme, reinforcing brand in a moment most products leave blank
Often uses:
Last updated: 27/08/2026
UX Bites
Real world examples
There are more than 1400 UX Bites like this
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