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Kualo
Website hosting
Kualo, a web host, puts a playable game of Space Invaders on its 404 page. Our UX Bites show how error pages can hold attention instead of pushing people to the back button.
Key takeaways from 1 UX Bite
Kualo's 404 hides a playable Space Invaders game, turning a dead end into something usable
A low-value page like a 404 can still carry brand personality and be memorable
Play gives visitors a reason to stay after a broken link, rather than hitting back
Often uses:
Last updated: 27/08/2026
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