Neon Bank
Swiss Bank
The Swiss bank Neon plants real trees when users spend, then visualises that forest growing in-app. Our UX Bites show how they turn everyday spending into visible reward.
Key takeaways from 1 UX Bite
Neon plants a real tree when users spend, tying everyday transactions to real-world impact
The in-app forest turns an invisible perk into progress users can watch build
Attaching a feel-good side effect to a core action deepens emotional attachment
Last updated: 27/08/2026
UX Bites
Real world examples
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