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New York Times
Breaking world news
The New York Times turns small in-game moments into growth, with examples from Wordle, e.g., using a badge win as the nudge to create an account.
Key takeaways from 1 UX Bite
Wordle times its sign-up prompt to the moment a badge is earned
Framing the ask around a badge makes registering feel like protecting progress
Play comes first, so the account request lands only once there's something worth saving
Last updated: 27/08/2026
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