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Fried chicken
Popeyes adds deliberate friction when nearby stores overlap, and uses playful animation to confirm basket actions. Our UX Bites include examples from checkout and the menu.
Key takeaways from 2 UX Bites
Checkout adds friction when two stores sit close together, so you don't order from the wrong one
Fried chicken animates into the menu tab after you add items, making feedback part of the brand
The animation lands on the tab users need next, using motion to direct attention
If features can be coded in minutes, thoughtful design is what wins
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