Play the Vans minigame
Loading
Vans
Skatewear and streetwear
Vans turns browsing into play, e.g., a hidden-object minigame that rewards shoppers with a real discount code. Our UX Bites break down examples like this.
Key takeaways from 1 UX Bite
A hidden-object minigame makes the discount feel earned rather than handed out
The reward is a real discount code, so the play has a tangible payoff
The room is filled with branded items, making product exposure the game mechanic
Last updated: 27/08/2026
UX Bites
Real world examples
There are more than 1400 UX Bites like this
Subscribe to BFM+
If features can be coded in minutes, thoughtful design is what wins
- Unlock the entire library
- Create custom UX courses
- Access our AI tools
£12 per monthbilled annually
or, wait for the free stuff
Join the free newsletter
Get the free content when it's released, straight to your inbox, no account required
"An exceptional resource for learning how to build habit-forming products that people love."
"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."
"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."
"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."
