Kick off your 5-week UX Bootcamp today
Built for Mars is more than just a one-off bootcamp. It's a growing library of real-world examples, lessons, case studies and cheatsheets, trusted by 40,000 product teams.
So good you (statistically) won't cancel
Built for Mars is there to support you before, during and after product sprints.
Learn advanced techniques without paying for a UX course
- Learn to use design psychology
- Quickly upskill where it matters
- Prepare yourself with cheatsheets, examples and best practices
- Invest in you (and your career)
- Includes a 5-week UX Bootcamp
Find the best UX ideas, trends and innovations, at warp speed
- Find niche solutions and ideas
- See inside products that are behind paywalls and app store restrictions
- Revive great ideas from sunset products and expired A/B tests
- Understand why people love your competitors
- Get email alerts when your competitors ship UX magic
Be prepared with actionable insights that fast-track change
- Start every project with a baseline of what great UX looks like
- Get organised and curate a library of ideas
- Make better design decisions
- Communicate those decisions more effectively
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Case Studies
UX Bites
Cheatsheets
Product Psychology
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Weekly UX Bite emails
5-week UX Bootcamp
Custom Pathways
UX Quizzes
Learn with Collections
Track your progress
Interactive exercises
Competitive alerts
Build better
AI credits (monthly)
MCP
Figma plugin
Build a library of ideas
Save ideas directly from your inbox
Collaborative libraries
Share content without paywall
An exceptional resource for learning how to build habit-forming products that people love.
You won't regret your time spent here.
Nir Eyal
Author of Hooked: How to Build Habit-Forming Products
Powered by insights from working with the best companies in the world
“Engaging and thought-provoking”.
"Surfaced loads of new thinking and opportunities"
"Deep knowledge about UX best practices"
6 years of testing on billions of users
BFM+ teaches the same concepts that I've refined from helping hundreds of businesses improve their conversion rates, churn and retention. This stuff works.
It reduced my churn by 66%
You read that right; I reduced the churn rate on BFM+ by 66% in less than 10 weeks.
I did this by applying the concepts I teach, and using subtle UX to frame, highlight and deliver value.
And many other's too
For 6 years I've been a UX consultant to some of the best product teams in the world.
I've personally tested these techniques on hundreds of millions (if not billions) of users.
"Improved our UX significantly with a noticeable impact on conversion."
"Crisp and clear feedback that boosted our conversions by 16%."
BFM+
Start The Bootcamp
Your customers, developers and marketing team will thank you.
£8
/mo- Learn impactful UX techniques in just 5 weeks
- The shortcut to generating really effective UX ideas
- Curate references and examples to help you ship
Alternatives
Let's do a very fair, unbiased and objective comparison of what your options are.
Free stuff
Can you filter out bad or conflicting advice? How about AI-generated garbage, or sponsored posts? Cut out the noise and buy back your time.
UX courses
Did you know that only ~10% of people who purchase an online course ever finish it? They’re usually too hard to implement. They also often cost thousands of pounds.
Hiring someone
This is actually a great option if you can afford it (avg. ~$80k). Give them access to BFM+ and unleash their productivity.
FAQs
How does the Bootcamp work?
After subscribing, you'll be automatically enrolled in the Bootcamp.
In it, I've curated a series of things to read, exercises to try, ideas to explore and Cheatsheets to copy.
You'll need about 1/2 hours each week.
Will I need BFM+ after my 5-week Bootcamp?
Roughly 95% of people who complete the Bootcamp, continue using BFM+ after their 5 weeks.
In fact, once teams work out how to properly use BFM+, it's incredibly sticky.
But you can also cancel anytime from inside your account.
Is this a UX course?
No, it's categorically not a course.
There are no boring Figma exercises. You won't find yourself spamming "next" to complete random modules.
Instead, it's a structured library of content—but you can dive straight into whatever problems you're facing.
Why don't I just ChatGPT it?
You're here because you already know that although ChatGPT will say 80% of the right things, knowing when / how to use the other 20% is what's important.
Besides, if AI replaces design, taste and human insight is what's left.
How often is the library updated
Most days, but you wouldn't notice anyway.
There's already more content here than you'll ever need.
Do you have content on my industry?
Maybe, but that's not how Built for Mars is designed to be used.
You probably already know your industry quite well—this is your chance to look at new references.
Instead of thinking "I'm a bank, so I must do bank things", try approaching problems or topics, such as churn, retention, activation, conversions or user delight.
Billing
Do you offer discounts for students and educators?
Yes, complete this form.
Money back guarantee
If you don't enjoy the bootcamp UX within 7 days, you can get a full refund
Request content
BFM+ members can request content, topics and companies to feature