How to get the most from UX Bites

121 days on a treadmill

Tesla will give you badges based on your charging usage, and contextualise that with something everyday, like walking on a treadmill.

AI insights

Framing is the way information is presented, which shapes how it's understood. Tesla reframes kWh usage as '121 days on a treadmill,' making abstract data feel impressive and relatable.
Specificity often beats vague stats. By saying '121 days on a treadmill,' Tesla gives users a clear, memorable benchmark, so they instantly grasp the scale of their achievement.
Gamification encourages engagement with tasks and rewards. Tesla uses badges and milestones to nudge users to charge more and feel good about their progress, boosting motivation and retention.
Any Distance uses a similar pattern by prompting users to 'wear your medal' after earning a badge. Both Tesla and Any Distance highlight achievements right away, which encourages sharing and pride.
Google Maps also uses badges for milestones, like submitting reviews. Both Tesla and Google make progress feel rewarding, but Tesla's real-world context makes the achievement feel even more meaningful.