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When prompting you to upgrade, Speechify will show social proof of how many other people started the trial this week.
Behind this Bite
The specificity of this number, in both the number of subscribers, and the recency of it being "this week", makes this more effective.
It's a form of very specific social proof.
AI insights
Insights
Social Proof is the shortcut people use to decide if something is worth trying, based on others’ actions. Showing “27,781 started Premium this week” makes Speechify’s offer feel popular and trustworthy.
Specificity means details feel more real. Listing the exact number of new users, not “27,000+,” makes the social proof on Speechify’s paywall more credible and persuasive.
Snapchat shows how many of your contacts were online recently. Both Snapchat and Speechify use recent, specific numbers to make joining feel timely and socially validated.
Speechify also uses social proof after you pick a voice, showing how many others made the same choice. Both moments boost confidence by confirming the user is making a popular decision.
Strava personalises paywalls with local stats like “64 running routes around Brighton.” Both Strava and Speechify use specific, relevant info to break content blindness and spark user interest.
Related psychology:
Impacts:
UI Components:
Posted 16/10/2025
More Bites
You made a good choice
During onboarding, Speechify will ask you to select a voice. They’ll follow it up with social proof about how many other people listen to that voice.
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