A newsletter's onboarding

Progressive Disclosure is the art of exposing features gradually, so users aren’t overwhelmed. Here, Every uses a to-do list to introduce features step-by-step, making the experience less daunting.

Cognitive Load is the mental effort needed to complete a task. The checklist breaks onboarding into small steps, lowering cognitive load and helping users focus on one action at a time.

Intercom uses onboarding progress emails to nudge users toward setup completion. Both Intercom and Every use visible progress indicators to boost motivation and drive feature exploration.

Amie dynamically builds a user’s to-do list as they answer onboarding questions. Both Amie and Every show instant progress, which keeps users engaged and highlights product value early.

Framing shapes how users perceive their journey. Every’s “Go to homepage” link frames onboarding as optional, so users feel in control and not trapped—reducing frustration and increasing trust.