Abandoned your basket

Reactive Onboarding is a way to teach users by explaining what just happened. Shop only shows the cart-sync message after you abandon checkout, so the info is timely and feels relevant.

Cognitive Load is the mental effort needed to complete a task. By delaying the cart-sync tip until you abandon, Shop reduces info overload during checkout, making it easier to focus on buying.

Familiarity Bias means people trust what feels familiar. Shop reassures users that their cart is safe, which builds trust and makes the experience feel more reliable, like other trusted e-commerce brands.

Gmail uses progressive onboarding by showing swipe prompts only after you try the feature. Both Shop and Gmail reveal tips based on user actions, so the help feels useful—not like clutter.

Zettle animates items flying into the cart to show where things go. Shop uses a message at the right moment to teach a new feature, so both make learning smoother and more memorable.