Contextualised weight loss (or gain)

Context Craving is when people want clarity over speed. Here, showing how long each weight loss pace takes helps users set realistic goals and reduces anxiety about the process.

Framing changes how users see choices. By translating weekly weight loss into months to goal, FoodLlama makes the trade-off clear, so users can pick a pace that feels doable.

Hyperbolic Discounting means people prefer quick wins. Showing both fast and slow options with exact timelines helps users balance their urge for quick results with realistic expectations.

Foodvisor uses a dynamic timeline for weight loss, showing users their progress toward a personal event. Both apps use visual timelines to make long-term goals feel more personal and motivating.

Headway frames reading goals by showing the number of books per month. Both apps turn vague ambitions into clear, measurable milestones, making progress easier to understand and stick with.