Contextually aware design

Netflix use a different episode selection design for adults profiles and children’s profiles (no description, bigger images).

AI insights

Selective Attention is focusing on a specific element while ignoring others. Netflix uses bigger images and no descriptions for kids, which helps children focus on picking a show, not reading extra info.
Cognitive Load is the mental effort needed to complete a task. Netflix lowers cognitive load for kids by removing text and making choices more visual, which makes it easier and faster for them to pick an episode.
Context Shifting is the cost of switching between different types of content or tasks. By tailoring the episode list to the user's profile (adult vs. child), Netflix reduces context shifting, so users stay focused and engaged.
Storytel uses a similar approach by offering a child mode that removes filters and notifications. Both platforms simplify their UI for kids, so that young users face fewer distractions and less complexity.
Disney+ also mimics Netflix’s familiar episode selection layout, but Netflix goes further by dynamically adapting the design based on the user’s age, which makes the experience feel more personal and relevant.