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When you first load a GoFundMe campaign, the number of supporters is animated to tick up a few numbers.
Behind this Bite
This creates the sense of progression and community.
i.e., it feels like people are doing it right now.
AI insights
Insights
Social Proof is when people adapt their behaviour based on what others do. The ticking supporter count on GoFundMe shows active donors, which nudges new users to join in.
Goal Gradient Effect means people feel more motivated as they see progress toward a goal. The animated count-up makes users feel their donation moves the campaign forward.
Why animations are valuable in UX explains that polished animations signal care and effort. The ticking number feels thoughtful, which can boost trust and engagement on GoFundMe.
Duolingo uses a similar technique by showing "40 million people currently learning" during loading. Both use real-time social proof to make users feel part of a bigger group.
Kayak reveals search results as they load to show progress. Both Kayak and GoFundMe use visible, incremental updates to keep users engaged and confident in the process.
Related psychology:
Impacts:
UI Components:
Posted 27/09/2025
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Your donation matters
After donating to a GoFundMe campaign, you’ll see a yellow bump on the progress bar. This makes your donation feel like it was more impactful.
Removing the tip
If you remove the tip from a donation, GoFundMe will contextualise that the money is used to keep the platform running and help others.
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