Dice's wait list

User-Initiated Triggers means people react more to alerts they set up themselves. Dice asks for event notifications right after joining a waitlist, so users see it as their choice, not a pushy prompt.

Hyperbolic Discounting is when users prefer immediate, clear benefits. Dice frames notifications as the way to grab tickets fast, making the value feel urgent and specific at the right moment.

Framing is how info is presented to shape perception. Dice frames notifications as “event only”—so users see them as helpful, not spammy, which can lower resistance and boost opt-ins.

Perplexity uses a similar pattern by asking users to allow notifications right after starting a long research task. Both show the benefit at the moment when users care most, making opt-in feel useful.

HelloFresh also times prompts for commitment after small actions, like picking a plan. Both Dice and HelloFresh use the moment of user motivation to nudge a bigger permission or decision.