Did you win or lose?

Insights

• User Delight is about adding small, fun moments that make the whole experience feel better. Here, Duolingo's avatars react to wins and losses, making each game feel more personal and memorable.

• Gamification encourages engagement through playful rewards and competition. The animated avatar reactions after chess matches make users want to play more, building habits and boosting enjoyment.

• Endowment Effect means people value things more when they feel ownership. Showing your own avatar's reaction after a win or loss makes the outcome feel more meaningful and satisfying.

• Duolingo uses similar avatar reactions when a player is put in check. Both moments add personality and fun, making the game less dry and more engaging for users.

• Ahead rewards users with a mini-game after lessons, just like Duolingo rewards chess players with fun avatar animations. Both connect effort to a playful reward, encouraging repeat use.