Apple calendar's dynamic icon

AppleJul 2023

Unlock every UX Bite with BFM+

View Plans

🍪

More Bites

Starling's snow

Starling's snow

In December, snow will fall down your screen and settle on the container where your balance is shown.

Santa is on his way

Santa is on his way

When looking at your home's geofencing settings, Tado will show Santa just out of radar.

Share for a reward

Share for a reward

To incentivise people to share their yearly recap, Duolingo offer a secret reward.

It's not about the shoes

It's not about the shoes

Runna automatically tracks the "running miles" of your shoes. This gives you an incentive (new shoes) and an overarching trackable goal.

100% zoom

100% zoom

When changing the zoom level on Craft, the default "100%" setting is slightly blue to help frame the other options.

Your local store closes at...

Your local store closes at...

When browsing Home Depot, your local store will be shown in the header, along with when that store closes.

🚀

Related Case Studies

BFM+ Exclusive

Unlock all 76 case studies with BFM+

View Plans
Apple Maps vs Google Maps
APPLE VS GOOGLECase Study

Apple Maps vs Google MapsPreview this content

Apple and Google have been fighting for map dominance for nearly a decade, but which is better?

BFM+ Exclusive

Unlock all 76 case studies with BFM+

View Plans
How Apple Cleverly Onboards People To Fitness+

How Apple Cleverly Onboards People To Fitness+Preview this content

Instead of buying a Peloton treadmill for £2,295, couldn't you just use your iPhone, and a £400 treadmill that you picked up from Amazon?

BFM+ Exclusive

Unlock all 76 case studies with BFM+

View Plans
Improving Apple's Airtags

Improving Apple's AirtagsPreview this content

Apple are indisputably a leader in intuitive design, but after spending a few weeks using AirTags, I'm disappointed.